Tag Archives: March Networks

360 Vision Technology to release IR dome camera.

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360 Vision Technology to release IR dome camera.

360 Vision Technology are about to release their new External IR Dome. Built around the technology that has been so instrumental in the success of the Predator camera, the outer housing is of  a robust metallic design. It has the IR lamps that are such an integral part of this camera, moulded into the finished shape. It is a different animal from the current 360 vision dome currently on the market and is not designed to be serviceable on site but is stronger and virtually maintenance free.

Better night vision.

The new 360 IR dome is designed to fit into a market place that recognises that IR is now invaluable in dome design this is to ensure clear, crisp images at night. Duel chip cameras have worked well but they have always had their limitations in poor lighting conditions. Now, with IR domes we finally have a solution.

360 Vision and March Networks.

The technology partnership between 360 Vision and March Networks has paid dividends with the March codec being incorporated into the head to allow the unit to be easily converted to IP .This allows it to be integrated into CCTV software solutions that are starting to become the preferred recording option in place of the less versatile Digital video recorder. With an IR range of up to 100 metres expected and all the features that 360 have developed over the years built in as standard, it is a formidable dome camera.

So who will buy the 360 vision IR dome.

The camera is surely going to be aimed at the increasing ageing dome cameras that are out there in the field at present. There is huge potential for upgrades for ambitious installers who can grasp this opportunity. Those with foresight will also use the IP dome camera and software recording route to allow customers the option of future expansion and flexibility to their CCTV systems.

Conclusion.

Once again we find that 360 vision have been thinking to the future. The market for this camera is huge and the price offers very good value. It will be good to track the progress of this dome camera but we believe that sales will prove it to be one of the top cameras in its class.

CCTV software v DVRs

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Why use CCTV software instead of a DVR?

CCTV software has been around for a while but as a recording medium has long been easily outsold by the good old reliable DVR. The DVR has changed the face of the CCTV industry over the last 10 years and comes in many different forms. From high end spec that costs onwards and upwards of £5000, to budget units that can be bought for as little as £300. Explaining to an end user the vast difference in cost can be tricky but as we all know you will generally pay for what you get. Recently though the DVR has started to change.

How have DVRs changed?

They have evolved into hybrid units so they can incorporate the latest technology such as analytics and IP cameras. Many benefits here, but manufacturers are starting to think differently about how the market will develop in the future. Until recently IP cameras have struggled to take a hold in the security industry . The main reason has been the substantial difference in price between an IP camera and its analogue equivilent. In addition IT managers have been reluctant to stream large amounts of data across their network. The cost of an IP DVR has also meant that an upgrade is expensive and difficult to sell . So whats changing? Basically the cost of IP cameras is plummeting , they are also cheaper to install. IT managers have become far more accepting of  the technology and like the idea that they can record through CCTV software such as March network’s Videosphere VMS rather than a DVR solution. In addition manufactures are starting to put recording into the camera itself this means that critical data can boast full redundancy and no information will be lost.

More flexible.

Perhaps though the greatest benefit of IP Cameras integrated into a CCTV software solution is flexibility. No longer is the end user restricted to a 16 way box and the need to buy another costly DVR box if he needs extra cameras on his site. Another huge benefit is the introduction of codecs.This is a device that turns an analogue camera into an IP device that can easily be introduced into the CCTV software solution. So a customer can convert to CCTV software recording without the need to replace all his existing analogue cameras.

Conclusion.

Not many people in the security industry expect that analogue will be around for long. So we ask,will CCTV software do the same to digital video recorders, that DVRs did to their predecessor, the humble VCR?

The Shield security camera

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The Shield security camera.

At IFSEC this year we spent plenty of time looking at The Shield security camera. The camera is a testament to the technology partnership between March Networks and 360 Vision. It combines the best of what both companies are about  and we believe it is soon to hit the American market place. This unity of technology means we predict it will take it by storm.

External security solution.

The hardware side of The Shield security camera is manufactured by 360 vision technology and fits seamlessly together with the clever software solutions developed by March. The Shield has been designed to fit into the needs of customers who mainly have external security issues but need a camera that can operate in the harshest of environments.

March Networks,The CCTV software side.

IP, POE, and analytics have all been cleverly integrated into the camera design and and help to make it attractive to CCTV installers and IT integrators alike. March Networks have fitted all these features together and with their codec at the heart of things it means that videosphere CCTV software acts as the ideal recording solution to compliment this camera.

ONVIF.

The Shield security camera is ONVIF compatible  and this means that it will integrate with other manufactures CCTV software as well. However March Networks and 360 vision also have other ideas they wish to add to this already loaded security solution. An on board hard drive will soon compliment the software recording and this will make it attractive where recording continuity is essential.

Robust design.

The Shield PTZ camera moves beautifully, is fast and quiet and built to last, this makes it ideal for any external needs but don’t rule out using it internally . It will come to the fore when installed in docks , ports airports and sports stadiums to name just a few applications but hangers and warehouses could also suit. When installed outside it has a wiper to ensure weather does not become a factor and is extremely robust in design, resisting all the elements can throw at it.

Megapixel IP Camera.

Could there be any more developments round the corner? There are plans to integrate Megapixel  technology into the package and this will add just one more benefit to what is already a very loaded CCTV camera.

Conclusion.

Having seen how the Shield camera works, big sales are inevitable, upgrades of  PTZ cameras are the ideal target market for this product and viewing the Shield Security camera on the web is highly recommended.

360 Vision Technology tell us how IP CCTV will develop in the future.

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360 Vision Technology Review.

One the things we were hoping to achieve at IFSEC this year was to get some feedback from the exhibitors and leading manufacturers on the future of IP CCTV and what it holds for installers and end users alike.

Mark Rees is the regional sales director of 360 vision technology. He has been associated with the security industry for over 20 years. So Integrated CCTV took the opportunity to ask Mark some questions about how he sees the CCTV industry developing over the next 5 years , what we all have have in store and what IP cameras and megapixel camera solutions will mean for all of us in the future.

The interview.


Mark, what do you see as the most important product to have effected our industry in the last 10years?

“Probably the DVR……….it allowed high quality images to be stored in a way that did not degrade over time (as with tape) but fundamentally, it allowed individual scheduling of cameras based on priority….this is important when the application requires a mixture of static and PTZ/Dome cameras because additional ips may be required for the moving cameras in order to produce meaningful recorded data………plus, we are seeing the importance of DVR/NVR capabilities in other areas of the system such as PTZ control, remote diagnostics/maintenance and also video intelligence through analytics, all of which benefit and enhance the products we make”.

When it comes to product development do 360 vision lead or do they prefer to follow the market trends?

“Probably a bit of both!!! We developed the worlds first truly serviceable product (Clip2Fit) with our dome products…….this completely changed the perception of customers and end users alike in that we wanted to empower the installer with the ability to repair or maintain PTZ dome products right out there in the field……something that previously (even for us) meant a return to factory scenario………… we have followed that philosophy even through to 2010 where our dome remains still the only truly installer repairable product in the industry……. but in other areas, I guess we monitor the market, spot the trends and with us having our own in-house Design, Software, Production and Technical staff, we can very quickly bring a ‘trend’ product to market, often with the ‘360 twist’ !!! an example is our newly launched Vision IRDome……. answering the common problem of IR requirements on PTZ Domes, we haven’t launched the first IR Dome, but we have put over 20+ years of Dome manufacturing experience and knowledge into manufacturing a great product that is backed with our quality and reliability standards”.

How has the downturn focused your strategy over the last two years?

“We have taken our core strategy, Customer Service, and really pushed that through our customer base………..when times are tough, it is not always about the cheapest price but bottom line profit and customers enjoy the ‘extras’ we can provide that effectively add the few extra digits on the bottom line…………we actually took on additional Technical Staff to answer the need for commissioning and training that we offer, as well as providing future assistance for the new products we are launching……… we are lucky in that, as a privately owned UK based manufacturer, everything was under our own control and we have emerged probably stronger and more efficient than when we entered the recession.”

What sort of growth do you expect to see as we emerge from these difficult times  ?

“Believe it or not, we still saw double digit growth through 2009/10 which I think is testament to the strength and quality of our products and services…………with new products launching (and they are the best products we have ever produced!) then we have high hopes of replicating that feat for 2010/11”

Is the inevitable move to  IP camera solutions  good for our industry or is it just playing into the hands of the big IT integrators?

“I think that is a question for the installation industry really…………..we see smart, switched on independent installers either re-training in IT or employing IT specialists and these installers will always be favourable to win Security Projects than an IT organisation that is entering into the Security Industry………… I also think that Manufacturers and Suppliers need to take responsibility to ensure that training and support is paramount in the transition to IP…..which is inevitable” !

The predator camera has taken off in a big way …you must be very proud and pleased…..? did you have personnel input into the development of the product?

“I wish I could take some credit on this one, because it is simply the best product we have ever made! However, no, our MD, Phil Burton, locked himself away for around 6 months and brought this product to life……….we launched the product back in January and so far we have had wonderful success with it……….helped by very low lead times to supply and also UK support and back up” !!

Megapixel or HD or is it going to be both?

“My personal opinion is that HD would be the best way to gain volume acceptance because people ‘get’ the concept of HD through the domestic market i.e. Sky HD, HD Ready TV’s etc…….. mention megapixel and most people mist over as they comprehend the myriad of megapixel digits and options………… plain and simple, high quality images sell systems and if we can produce HD images that are affordable, installable and understandable then I think the transition will happen quicker……… I heard recently about an emerging technology called HDCCTV where HD images are sent over existing coax cable……this is exciting because it means little disruption to existing infrastructure but beneficial enhancements to the system…..end users appreciate upgrades at minimal cost & disruption”!!!

These cameras and the associated storage is still quite expensive do you see prices coming down in the near future?

“Of course…..look at HDD prices alone……problem is, there is a phase out period for manufacturers on current technology before the transition to the new technology……both in terms of support and also stocks….. so, mass production in volume reduces prices once the demand has been created”…….

Will there be any analogue cameras around in 5 years time?

“That question was asked 5 years ago as well!!! I think there will be an analogue presence in part, even if only for service supply, but I really do anticipate ip doing to analogue what dvrs did to vcr’s” !

DVRs have been a big part of 360 vision sales do you see them being replaced by CCTV software solutions in the near future?

“Take a look at most new IP based cameras and you will see some form of on board storage – whether it is an IP camera or encoder, typically support for Compact Flash or SD cards is becoming more and more prevalent……we are embarking on a very exciting project with one of our Technology Partners, March Networks, whereby we are fitting a full hard drive into the camera head ! the camera then becomes both camera and NVR all in one and with mirror/shadow archiving, then the concerns over network failure is taken away, because the camera is the intelligence…………add in analytics and really, all you need is a software front end to draw everything together to view and control”…………

How did your association with March Networks come about will it help you increase sales both here and abroad?

“Some years back, I met with their UK Sales guy who wanted to integrate one of our domes into their analogue DVR………we spent some time with their Technical guys and vice versa and it was quickly apparent that both companies could benefit from each others strengths and products…..we are both customer and supplier to each other! It has meant that new exciting products can be developed that utilise both companies skills and that offers the installer some major unique products to go to market with (such as the HD Predator seen at IFSEC)”

Analytics….your thoughts on generating alarms to central stations using this technology?

“Analytics are becoming more powerful and accurate – the autotracking analytic that March Networks have developed for our Predator and Dome products is amazing and really shows where the benefit is to the end user operator…….for central stations, to be presented with the live footage of a camera automatically tracking something or someone is very powerful, it leaves the central station operative with a pair of hands to engage audio challenges, telephone assistance and any other activity that would normally be paused whilst he/she moves the remote PTZ camera around……… I still think analytics should be complementary though in an alarmed environment……..utilising analytics and physical alarms can allow for ‘double knock’ safety and reliability”.

Where do you want 360 vision to be in 5 years time?

“Looking back at the last 5 years probably gives an insight into the direction we are heading……….with a great in-house team combined with great Technology partners, then I would like to think that we would be enhancing existing technologies and continually developing technologies for the future………..and still having fun”!

Conclusion.

Integrated CCTV would like to thank Mark for his time and insight, a very interesting look into the future and how the IP CCTV market place will develop. From what we have just heard it is very apparent 360 vision technology will be at the forefront of IP CCTV and innovation for many years to come.